Sneak Peek A look at the 13 contestants who will be competing to be Diddy's next personal assistant. Also: Current and former assistants give insight on the demands this intense position requires.
Welcome To Bad Boy The 13 contestants are interviewed and then pared down to 12. Divided into two teams, they must complete a list of tasks for Diddy in 24 hours. A member from the losing team gets eliminated.
No Bitchassness Allowed In the middle of the night, the contestants are awakened by security staff, put on a helicopter, taught navigational skills and left in the woods at Fort Dix Army base in New Jersey. Then they must get back to Diddy's headquarters in NYC by finding hidden markers that provide clues. At one point in the race, an ambulance is summoned.
Go Get The Model Two members from each team must go to Paris and convince a model that Diddy saw in a magazine to come back to New York City with them and pose for Sean John. Meanwhile, the other team members have to create a test campaign for Sean John eyewear, with the print ads ultimately being judged by Diddy's head of marketing.
Diddy.com Each team must create a viral video about Diddy that will be uploaded onto his Web site and judged by his online fans, so the contestants go all out trying to create an outrageous video. For some, this means dressing in drag or plucking their eyebrows.
Hooray For Hollywood! The contestants travel to Los Angeles to assist Diddy's family, who will be accompanying Diddy as he receives a star on the Hollywood Walk of Fame. Pressure mounts as they balance interview preparations, wardrobe issues, entourages and urgent requests from Diddy.
Unforgivable Hustle The contestants' selling skills are put to the test as each team must peddle Diddy's cologne in a cosmetics store. The challenge also involves creating an in-store campaign and designing gift-with-purchase T-shirts.
One Night Only The teams must each throw a party that meets the high standards of a Diddy event, attending to such details as theme, decor, signature cocktails and guest list. At the top of each guest list is the night's special VIP and judge: Diddy.
New York Hustle The contestants are divided into three pairs, and each pair has eight hours to turn a profit on $500. Strategies they employ include selling sidewalk massages, peddling wholesale items and giving street performances.
Show Me The Monae The remaining contestants arrange every detail of a Manhattan music showcase for Janelle Monae.
Finale winner is chosen in the first-season finale. But first, the final contestants train with headhunter Marcus Buckingham and are interviewed by Diddy.
